Wednesday, December 19, 2012

Riding the Gaming Wave: Rolocule founder Rohit Gupta on chasing ...

Most of us crave for a job that can be fun and high-paying at the same time, however, only a few get lucky. Rohit Gupta, founder of Rolocule Games is one of the lucky folks.

Rolocule Games, an award winning game development company, focuses on creating high-end console-like interactive entertainment software for next-gen platforms such as tablets and smartphones.?"At Rolocule we like solving very complex problems," says Gupta, for whom building computer games is a passion.

Chasing a dream

Gupta started his career as a software engineer at Infosys Technologies. However, he soon realized that his passion lay in computer games. To understand game development, Gupta pursued a Masters from Columbia University, US, specializing in Computer Graphics. Thereafter Gupta joined Electronic Arts (EA), one of the world's leading gaming companies at its headquarters in California and was a part of the team that developed EA's best-selling computer game, ?THE SIMS 3'. However, this ?dream job' too did not satisfy his creative urges and after a few years Gupta returned to India to start his own game development company. "I needed more control and wanted to be a part of the decision making process," he recalls.

With the iPhone and Apple App Store creating waves in the gaming ecosystem, Gupta decided to take a bet on developing apps for the iPhone rather than games for consoles. He borrowed Rs. 1 lakh from his father, bought a computer and an iPhone, and got started. Gupta developed the first game, Tough Squash, a squash game app in 2009, which created a reasonable buzz and some revenues as well.

Turning the corner

The turning point for Rolocule Games came in 2010, when it released Super Badminton, the world's first badminton video game for the iPhone and later for the iPad. Apple recommended the game to its customers and highlighted it in their ?newsworthy' category. The company broke even within a week. With revenues coming in, the team size increased. Anuj Tandon, Gupta's college buddy and Infosys colleague, who had been working with Gupta behind the scenes thus far, came on board as the Chief Operating Officer.

In 2011, Rolocule developed a tennis game, Flick Tennis, which has had more than 0.6 million downloads. Rated as the "best tennis game on any mobile platform" by critics, Flick Tennis won the ?People's Choice Award' at the 8th IMGA awards ceremony held in the Mobile World Congress 2012 at Barcelona in Spain. In-depth research and analysis is what differentiates Rolocule's approach to developing games. "We have done in-depth research on understanding what makes playing tennis on tablets and smartphones different," says Tandon.

Rolocule, which started with a single programmer in 2010, has now grown to a 12-member team. Scaling up, says Gupta, was a huge challenge for this young company. Not only did they have to build up the team that shared the founder's vision, Gupta had to learn how to delegate the activities that he had been responsible for, to his junior team members.

Going forward, Rolocule will stay focused on developing games that stand out, without compromising on quality. The company already has three games in production. While the computer games market is very crowded, Rolocule's young promoters remain unfazed, confident that their unique world class games will help them successfully ride the gaming wave.

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Source: http://nasscom-emerge.groupsite.com/post/riding-the-gaming-wave-rolocule-founder-rohit-gupta-on-chasing-his-dreams

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